DIGITAL TRANSFORMATION

DAM: what does it mean?

DAM stands for Digital Asset Management

DAM is the most effective solution for managing corporate digital assets and maximizing the value of content.

I need a DAM

How a DAM works

It is not a desktop folder, it is not a Dropbox account where you cram files.
It is a centralized hub for managing digital files of various kinds and their lifecycle.

Uploading of assets is done through direct uploads, interfaces for file acquisition, automated systems input, synchronization, connections via Web DAV protocol.

Workflows, rules and processes are defined to ensure the quality of assets.

Any digital content in a DAM can be supplemented with the addition of metadata which describe and further assign value to the resource.

Equipping a DAM with an asset portal means integrating an interface to the platform for the sharing of assets with entities outside the company.

Access to content management is secure and controlled to ensure different levels of interventions to different users and work teams.

Parallel to workflows work pipelines as manipulation processes allowed on image and video files.

Not only storage but also hierarchical organization of content that is visible and manageable through a tree structure that facilitates search and retrieval of data.

Who needs a DAM?

Marketing

If "Content is the king," then DAM is the lord of content. The marketing area processes and needs a multiplicity of rich media content. With a DAM all the complexity arising from acquiring, processing and sharing content with colleagues, partners, designers, is governed.

Creative team

Photographer, graphic designer, illustrator, web designer, videomaker. For each of these roles, a DAM solution streamlines asset search processes, ensures storage of multiple versions and facilitates review and approval, ensuring quality and consistency of brand image.

Project manager

Project management is enhanced in the agile assignment of tasks and roles, the creation of deadlines and budgets, as well as the expansion of the level of collaboration and sharing of responsibilities within a project team.

IT

The IT manager identifies DAM as the most secure, robust, scalable and highly integrated solution for storing and sharing corporate digital assets.

The advantages

Centralization

With a DAM, the entire library of digital documents can be organized and indexed in a single hub, making file browsing more efficient and faster.

Optimization

Digital content is optimized according to its use by reducing the cost of producing it.

Compliance and brand management

Controlled and managed access so that only desired assets are distributed in accordance with brand guidelines.

Empowerment

As a centralized repository, a DAM streamlines processes and enhances the work of the marketing team.

Integration

DAM software can be integrated with editorial automation systems for layout of print publications, web applications (CMS and e-commerce), web apps and apps, PIMs.

Access and distribution

The DAM is presented as a centralized repository capable of storing content, protecting it and distributing it dynamically through asset portals.

Efficiency

DAM integrates with creative applications, speeding and automating workflows, avoiding duplicates, easing the review and approval process, and improving the level of collaboration.

From archive to integrated system, from repository to solution for maximizing the value of corporate digital assets.

Extera is Gold Partner of Pimcore, an open source DAM software platform that is extremely versatile, high-performance and scalable for the integration, consolidation and management of any type or quantity of assets.

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