Manage data in one hub, send to all channels in one click
If you are part of the marketing department, you probably find yourself having to invest time in managing frequent updates to product details by replicating them in numerous channels (from website to data sheet, catalog, price list, etc.). If, on the other hand, your role is in sales, you may find yourself dealing with the difficulty of looking for the latest version of a file and not being able to figure out which one is the most updated. You must surely be facing similar wastes of time if you are part of the creative team: how often for approval of a graphic you follow an endless path of e-mails without being able to understand when the final okay arrives! If you have found one or more of these situations familiar, there is a solution, actually two: PIM & DAM.
Our method
After evaluating the various options on the market, we chose 2 solutions: Pimcore, the award-winning open source software that allows you to combine PIM and DAM and make processes even more efficient with MDM and CMS, and Akeneo, the leading PIM Product Experience Management platform designed and built for marketing and e-commerce teams.
Our work begins with an analysis made together with the client's team. In this type of project, it is essential to undertake an in-depth investigation to address various issues, from technical to organizational and operational.
After the understanding of the business framework and needs, we focus on the current operation of the processes to understand every detail of the flows and identify issues or areas for improvement. Once done we design together the ideal flow of information storage, management and dissemination.
We create the PIM and DAM platform you need, 100% customized based on the specifics of your company. Your company does not have to adapt to the solution already offered by the market but it is the platform itself that we are going to create that will be shaped to your needs.
We adopt an Agile methodology. Feedback and testing are essential to validate the developed features or analyze new needs that have emerged. Our customers are proactively involved in the project. Systematic discussion and sharing, leaded by the assigned PM - Product Owner, enable teams to stay focused on shared goals and create awareness of the work in progress.
Even the most advanced solution does not bring benefit if it is not used by the people for whom it was created. That is why we work alongside clients after the delivery phase to make sure that there are no critical issues and that the tool built together is used to its full potential.
Often designed separately, incredibly powerful when combined, the PIM and DAM solutions we implement address the need to centralize and optimize data management. The result is to speed up internal processes and give consistency to the communications outputs made available to your target audience, from product details to social media images.
PIM
PIM or Product Information Management is a system that allows product informations to be managed, organized, and edited consistently in one place.
DAM
DAM, digital asset management, centralizes all multimedia assets including images, graphics, documents, videos, and other multimedia content. It can integrate, consolidate, and manage any type and quantity of digital assets.
certifications
The expert advice you are looking for
Pimcore Gold Partner
Extera is a Pimcore Gold Partner with 8 certified in-house developers: for the implementation of both a PIM system and a DAM system you can rely on a single point of contact to integrate everything to the fullest. Discover Pimcore.
Scrum Alliance
Scrum is the most widely used Agile framework internationally. For the development of your digital projects you can count on the expertise of our Scrum Product Owners.
Akeneo Bronze Partner
Akeneo, the global leader in Product Experience Management, is the PIM platform designed and built for marketing and e-commerce teams. Discover Akeneo.
RESULTS
What you will achieve
Whether you need to manage product information for an e-commerce or product families with hundreds of attributes to create paper catalogs, PIM and DAM enable you to improve the quality of workflows, with less time and fewer costs.
Efficiency and effectiveness
Managing product information and media assets with PIM and DAM allows you to increase the number of products offered, sales volume, and margins.
Sharing
We believe in a new era of collaboration between departments in the same company, with access to a shared system that allows people to work on producing the same output with different levels of permissions.
Reducing time to market
Centralized management of information and assets reduces the time it takes to bring a new product to market through various communication channels.
Boosting your e-commerce
By integrating PIM and DAM into your e-commerce you will be able to manage your product catalog from a single repository and have a real time multichannel update solution.
Contacts
Let's talk
Do you have a digital project you would like to talk to us about or simply want to get in touch? Drop us a line!
