Quick and easy product catalog management
All data will be in one place, in which the team can optimize, categorize, and enrich product information, identifying and correcting any errors or deficiencies.
Extera partners with Akeneo, global leader in product experience management.
request a consultationA multitude of channels to update and increasing customer expectations.
With Akeneo PIM, marketing and e-commerce teams can dramatically improve the quality,accuracy and completeness of product information, simplifying and accelerating catalog management.
All data will be in one place, in which the team can optimize, categorize, and enrich product information, identifying and correcting any errors or deficiencies.
A dashboard will identify when the product is ready to be distributed to the various communication channels, with the specifications required by each touchpoint, and through a single click.
In this global marketplace, it is necessary not only to centralize but also to adapt information to the context it is being sent to so that it is always relevant to the consumer.
Akeneo PIM is an easy-to-navigate system with a clear interface and only features your team really needs to do its work effectively.
The Enterprise version, software as a service, is always up-to-date with the latest features and fits easily into the enterprise tech ecosystem by communicating via API.
There are tools within the platform that help measure the quality of the product information entered and suggest ways to improve it.
The impact of a PIM solution goes far beyond internal processes. Companies using a product information management system can more easily and quickly create and deploy the engaging product experiences needed to drive a good customer experience, reach more markets and sales channels, and ultimately improve conversions.
Within the increased number of touchpoints and "places" of purchase, today consumers expect to find accurate product information in whatever channel they choose, be it e-commerce, Amazon, their favorite social or point-of-sale, to name a few. It is not enough for products to be on an individual channel: to be chosen, the descriptions, images, and details provided must be up-to-date, interesting, and consistent. A negative product experience impacts the consumers' overall experience with the brand and consequently their current and future purchase decisions. Creating a compelling product story across dozens of different channels requires a centralized repository to manage all individual channel information and a strong PX Strategy, declined for the different possible touchpoints with the end customer.
For more than 20 years, Extera has been involved in data management and process digitization, optimizing the performance of companies and opening up new business opportunities for industrial groups and companies in the retail sector.
We therefore chose Akeneo for its effective and user-friendly PIM solution, suitable for e-commerce and marketing teams that want to independently manage the control and enrichment of product information, with an omnichannel distribution and the goal of a major improvement in the product and customer experience.
Do you have a digital project you would like to talk to us about or simply want to get in touch? Drop us a line!