Digital marketing projects aimed at achieving real and measurable goals for your business.
Tell us about your projectConcrete goals, real results
A project only works with the right strategy. Every Digital Marketing activity starts with a thorough analysis of industry, market and competitors.
Initial meetings with the company team is essential to share the challenges faced and the goals to be achieved. The discussion will serve to set concrete goals that can be monitored on an ongoing basis over the course of the project.
The first step, fundamental for the project effectiveness, is to undertake an analysis of all active communication channels and of their performance to identify issues or areas for improvement.
Analysing market and competitors and understanding how the company is positioned with relation to other players in the industry allows for a complete picture of the context within which the brand's digital strategy will need to fit.
Detailed understanding of the target audience is essential in order to offer an attractive proposition to the target audience, with the most appropriate communication style.
All of the previous steps are critical to choose communication concept, tone of voice, and the correct mix of channels and messages that will bring out the brand's distinctive personality and tangible results to the company.
Each project is assigned a project manager, who becomes the operational point of reference. The PM has the overview of the entire project and knows specifically its steps and progress. To never loose the pace and focus of the different activities, there will be a constant alignment between the company and the PM.
The PM, together with the client-side contacts, will plan the web marketing activities. A meeting will be called the second half of each month to evaluate the next month's communication plan, which will then be conveyed to the various channels. Of course, there will be opportunities throughout the month for discussion with the various team members included in the project.
Digital marketing activities
Online advertising campaigns to reach potential customers the very moment they are searching for you: search campaigns, brand campaigns, Google Shopping ads for e-commerce, Youtube, Performance Max and more. To reach the top SERP positions or appear with sponsored content that responds to your potential customers' searches, you can count on the expertise of a Google Premier Partner agency.
SEO allows you to increase organic website traffic through search engine rankings, with activities ranging from website optimization to editorial content. Our team can support you with on-site and off-site technical SEO services and SEO migration to maintain rankings, but also with advanced keyword analysis, implementation of an editorial plan for an optimized blog and SEO-oriented article writing that responds to user demand and searches.
Comprehensive management that leaves nothing to chance on the most popular social networks, from Facebook to Instagram, from Tik Tok to Pinterest. For each channel we curate a tailored editorial plan, creating graphics and copy for each placement: Feeds, Stories, Reels and Shop. Together with organic activity we manage social advertising campaigns to increase visibility and sales and design campaigns with influencers and brand ambassadors.
Nurturing the relationship with customers is as important as seeking new ones. Offers, promotions and news communicated with periodic email marketing campaigns designed to increase loyalty and, of course, conversions. Calendar planning, newsletter creation and sending, and email automation flows come together in a comprehensive email marketing strategy.
Measuring, tracking and profiling: there is no digital strategy without analysis and monitoring. We use the best tools to share the results related to the KPI we set together with the client. From setting goals and conversions on Google Analytics - now with the ever-present GA4 - to implementing and configuring Google Tag Manager, to creating periodic Reports dedicated to objectives and KPI: every activity will be tracked and analyzed to allow us to continuously improve your results.
To have an effective presence on Amazon, vertical skills are now required. Building a properly structured Brand Shop and product sheets, plus Amazon SEO, A+ Content and Amazon ADS: these are all key activities in which our team can support you to climb the rankings of the world's best-known marketplace.
Semrush is one of the most well-known SEM platforms, which we have chosen and use for every SEO project worth its salt. Find out more.
For Google, we are in the top 3% of national agencies, experience we are proud to bring to your digital advertising campaigns. Find out more.
From Facebook to Instagram, the partnership with the Meta world sees us active on the broad front of social advertising.
We are Agency Partner of Klaviyo, the perfect marketing automation system for the e-commerce world. Its integration with Shopify allows us to create the winning pairing to nurture the relationship with users and grow online.
Klaviyo is the marketing automation system to grow your online business. Davide, our Digital Marketing Manager, with his Klaviyo Master Silver certification will be your go-to person for creating the perfect email marketing strategy.
Pinterest represents the most popular inspiration board on the web. That's why we integrate it into the social strategy of brands in specific product sectors, with campaigns designed and optimized thanks to the experience of our Digital Advertising Specialists.
Do you have a digital project you would like to talk to us about or simply want to get in touch? Drop us a line!